SVP Programming Strategy, Scheduling & Acquisitions
History and H2
Peter Gaffney is the Senior Vice President, Programming Strategy, Scheduling and Acquisitions for HISTORY and H2™ networks. He is responsible for strategic planning, scheduling and acquisition strategies designed to increase ratings, impressions and viewer loyalty for these brands. He reports to Nancy Dubuc, President Entertainment and Media, A+E Networks.
Previously, Gaffney was Vice President, Scheduling and Acquisitions for HISTORY where he developed and implemented the programming schedule and acquisition strategy for the HISTORY networks. Gaffney has helped guide the year-over-year record ratings growth of HISTORY and H2.
History is enjoying its best year ever in 2012 and is poised to finish in the top 5 across all key metrics (Adults & Men 18-49 & 25-54) for the third year in a row. (For Men 25-54, it actually is the fifth straight year.) H2 is one of cable's fastest-growing emerging networks, with strong double-digit gains. The network has grown each year since it became measured by Nielsen in 2005, with 2012 marking its best year yet.
In May 2012, the network aired its first scripted mini-series Hatfields & McCoys, which shattered ad-supported cable records. For the three nights, it averaged an incredible 13.8 total viewers; 6 million Adults 25-54 and 4.9 million Adults 18-49. All three nights rank as the top 3 entertainment television telecasts of all time in ad-supported cable history among total viewers. The miniseries also garnered 16 Emmy nominations and won five Emmy Awards. And, 2012 to date, H2 is up +31% over the comparable date span in 2011 among A25-54. H2 is currently the #1 emerging cable network among A25-54 (networks under 70 million).
Gaffney is a veteran of the program planning and scheduling field. Previous to joining HISTORY,
Gaffney was Vice President of Program Planning and Acquisitions for AMC in Jericho, NY from September 2001 to April 2002.
Prior to that, Gaffney was Vice President of Program Planning and Acquisitions for VH1 in New York from January 2001 to September 2001. In this capacity, he oversaw the creation of weekly program schedules, managed all operational issues and developed long-range planning calendars. Earlier, he served as the Director of Program Planning and Scheduling for VH1 from December 1997 to December 2000.
From 1987 to 1997, Gaffney held various positions for Showtime Networks in New York. He began his career there as an Administrative Assistant of Program Planning and Administration and rose through the ranks to become Director of Program Scheduling. In this capacity, he developed, managed and executed Showtime's monthly program schedules.
Gaffney received a Bachelor of Arts Degree in Communication from Rutgers College, New Brunswick, NJ.
He resides in New York City.