Marriott Marquis • Washington, DC • January 31 - February 3, 2016

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Session

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Ratings: Fear vs. Facts

Monday, February 1, 2016
12:15 PM - 1:15 PM
SALON IJK

When it comes to ratings, it’s now a world in which “flat is the new up,” and risk tends to be avoided rather than encouraged. But what’s really happening, and why? Who’s getting the eyeballs, and how? This session, featuring some of the top research minds working in television and media, will connect the dots between data and development, research and ratings, to reveal the true trends impacting programming – and ultimately, producers – today.   

Moderating:


Michael Cascio
CEO & President
M&C Media LLC


Featuring:


Kelly Abcarian
SVP, Product & Innovation
Nielsen Media Research

Keith Friedenberg
EVP, Global Insights Group
WME|IMG

Chris Grant
CEO
Electus

Anne Hunter
SVP, Advertising
Comscore, Inc.

Don Robert
EVP, Research
A+E Networks

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