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MASTER CLASS: Storytelling Decoded
Monday, January 23, 2017
9:00 AM - 10:45 AM
Everybody talks about “Storytelling” but very few people really understand the mechanics. They drive the car, but they can’t fix the engine. In this master class, accomplished veteran producer/director/writer Michael Hoff and a panel of selected industry executives break down the key components to successful, ratings-driven factual television. From setting the stakes, to heightening the conflict, to creating an irresistible pay-off, our experts will reveal their secrets and the tricks behind the magic.
President & Executive Producer
Founder and Executive Producer
Head of Production, Investigation Discovery & American Heroes Channel
SVP of Development for Science and Animal Planet
Animal Planet & Science Channel