Marriott Marquis | Washington, DC | Monday, January 23 – Thursday, January 26, 2017


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Building Brands

Wednesday, January 25, 2017
11:00 AM - 12:00 PM

So you thought that six-episode series you sold last week was just another TV show in your slate? Not if you're lucky. When a show can become a sub-brand of the network on which it airs, it not only has its best shot at multiple seasons, but it can also be a sizeable revenue source for prodco and network alike. What's the magic behind the transformation from show to brand? What makes a show a global brand, versus a formattable idea with myriad local versions? And importantly, what role does talent have in making, or breaking, that brand?

Sponsored by


Jim Berger
High Noon Entertainment


Lauren Gellert
EVP, Development & Original Programming
WE tv

Chris Rantamaki
SVP, Production & Development
Discovery Channel

Nick Rigg
Loud Television

Philip Segal
Executive Producer
Original Productions

Colleen Needles Steward
President & CEO
Tremendous! Entertainment

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