You are not currently viewing the most recent Realscreen Summit. Go to Realscreen Summit 2018.
Wednesday, January 25, 2017
11:00 AM - 12:00 PM
So you thought that six-episode series you sold last week was just another TV show in your slate? Not if you're lucky. When a show can become a sub-brand of the network on which it airs, it not only has its best shot at multiple seasons, but it can also be a sizeable revenue source for prodco and network alike. What's the magic behind the transformation from show to brand? What makes a show a global brand, versus a formattable idea with myriad local versions? And importantly, what role does talent have in making, or breaking, that brand?
High Noon Entertainment
EVP, Development & Original Programming
SVP, Production & Development
Colleen Needles Steward
President & CEO