As WE tv’s executive vice president of development & original programming, Lauren Gellert is responsible for developing and producing brand-defining original series that drive viewership, build buzz and support the network’s overall business and revenue goals. She leads the network’s efforts in finding fresh new unscripted originals – such as the successful new series Growing Up Hip Hop– and oversees the development and production of shows that explore personalities and relationships fueled by purpose and passion, like new docu-series Money. Power. Respect.
Gellert joined WE tv in 2012 as senior vice president of original production & development and serves as the network’s executive in charge of production for all unscripted original series. She also works closely with outside production companies, creators and producers.
Driven by unscripted originals, WE tv is viewed and talked about by more people than ever before and continues to grow its target audience, driven by a strong programming lineup - particularly on Thursday and Friday nights, including Million Dollar Matchmaker, and Braxton Family Values.
Gellert’s vision and creative savvy are the fuel behind many of WE tv’s successful shows. Gellert successfully launched the network’s popular Marriage Boot Camp franchise, which continues to grow each season and brings bigger names to the network.
Before joining WE tv, Gellert served as vice president, production and development at ION Media Networks where she was responsible for identifying, creating and overseeing the production of unscripted series. Previously, she was the senior vice president at RDF/Zodiak USA where she developed and executive produced hit shows including Lizard Lick Towing and All Worked Up. Prior to that, Gellert was the vice president of program development at tru tv, supporting the network’s transformation from Court TV and spearheading development of programming that helped grow tru tv’s ratings into a top 10 destination. She has also held development and production positions at VH1, and played a key role in that network’s transition from music programming to a new wave of celebrity-focused reality programming.
Gellert graduated with honors from Northwestern University. She is a member of New York Women in Film & Television, and a founding member of the New York board of directors of Step Up Women’s Network, a non-profit dedicated to advancing philanthropy and volunteerism among women in entertainment and media.