Jeff Keane’s career began as a producer and sports reporter in local television for WLEX-TV in Lexington Kentucky. After a year, Jeff moved back to St. Louis and began his climb up to Senior Producer at Anheuser-Busch subsidiary, Busch Creative Services. Four years later Keane parted ways with BCS to direct and produce commercials and corporate videos for the likes of Anheuser-Busch, Monsanto, Dell, The St. Louis Blues and AT&T.
In 2002, he founded Coolfire Media, which has become one of the most respected commercial production studios in the Midwest. Since then, Jeff produced the Emmy Award-winning Prep Sports Show and served as the Creator and Executive Producer of The Cardinals Insider and The Rams Insider.
In 2009, with a desire to extend the success of the company on a national level, Jeff launched Coolfire Originals where he helped create hit television shows for networks such as History, Discovery, OWN, Nickelodeon, Style, Esquire, SyFy and more. Jeff’s Executive Producer credits include:Fast N Loud, Welcome to Sweetie Pies, Listed Sisters and Wrench Against the Machine.
Among other honors Jeff has won five Regional Emmy Awards and two NAACP Image Awards. He has also been a finalist for the Ernst and Young Entrepreneur of the Year Award.
Jeff serves on the Boards of Downtown STL Inc., Webster University School of Communications and Coolfire Solutions. He also leads the newly formed Coolfire Foundation, which was created to give underprivileged students an opportunity to find their voice as a storyteller.
Jeff has been married to his wife Courtney since 1992 and together they are raising 5 children.