MONDAY, JANUARY 28 - THURSDAY, JANUARY 31
SHERATON NEW ORLEANS
Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2019

Session

50 Shades of Premium

Wednesday, January 30, 2019
12:00 PM - 1:00 PM
Fuse 2

It’s been one of the big buzzwords in the non-fiction genre for the past few years, but as more networks tout some of their programming as “premium,” it’s apparent that the term isn’t a “one size fits all” descriptor. This session will examine how premium content can differ from network to network, the range of what can be considered premium, as well as the challenges and opportunities in pitching and producing such programming. It will also aim to answer the important, if mildly irreverent question: How can anything be “premium” when everything is “premium”?

Moderating:


Abby Greensfelder
Co-CEO & Executive Producer
Half Yard Productions


Featuring:


Mary Donahue
SVP, Development & Programming
History

Julian Hobbs
Co-President
Talos Films

Jane Root
Founder & CEO
Nutopia

Howard Swartz
SVP, Production & Development
Discovery Channel

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