Trendwatch: Podcast to Broadcast
Monday, January 28, 2019
11:15 AM - 12:15 PM
Podcasts first made their mark in the early 2000s, as iPods and other portable digital music devices gave listeners the ability to enjoy storytelling on the go. But with the arrival of the true crime podcast Serial in 2014, non-fiction producers and network execs took notice and began trawling the eNet for adaptable IP. Now, production companies, agencies and networks are investing in podcasting to nurture talent across platforms, incubate IP and expand their brands. Here, youfll learn the latest developments in this exploding medium, and gain insight into how it could work for your business.