The Millennial Mind

Tuesday, January 28
3:45pm - 4:45pm
INTERNATIONAL BALLROOM WEST

The Millennial Mind

The millennial generation – those born after 1980 and including the extremely attractive 18-to-34 demo – is the prime target of an increasing number of cable networks. But to grab the eyeballs of those in America’s largest generation, content programmers and creators have to learn where and how to reach them, and increasingly, give them what they want, when they want it. This session, moderated by Brain Games host Jason Silva, will present the collected wisdom of three execs deeply knowledgeable in matters millennial, and explore the viewing and media consumption habits, likes and dislikes of the millennial set, as well as the new ways networks are endeavoring to attract them.