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Tuesday, January 28
11:00am - 12:00pm
INTERNATIONAL BALLROOM EAST

Making Sense of Marketing

Tuesday, January 28
11:00am - 12:00pm
INTERNATIONAL BALLROOM EAST

Making Sense of Marketing

We’ve seen it happen before – the shows that have come out of nowhere to win their nights, and the shows that have been hyped to the hilt that fizzle out like damp squibs. How do networks decide upon the shows that deserve big marketing money? What goes into a successful campaign, and how do marketing teams arrive at the right “sell” for a show? And how can networks and producers take advantage of social media to not only spread the word but create conversation and start trending? Meet marketers behind several top shows and series for what’s bound to be “the panel session of the century” (or, at least, an entertaining, informative and practical discussion).


Moderating:


Jenny Daly

President

T Group Productions

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Featuring:


Tina Exarhos

.

MTV and MTV2

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Courteney Monroe

President

National Geographic Channels

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Lara Richardson

Group EVP, Marketing Discovery, Animal Planet and Science Channel

Discovery Channel

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Guy Slattery

Global Chief Marketing Officer

A&E Network, BIO Channel and Crime & Investigation Network

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Vivi Zigler

President Digital Brand & Audience Development

Shine America

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Sponsors

Marquee


Diamond


Platinum


Diversity


Gold


Official Design Partner


Silver


Official Delegation


Bronze


Media Partner


Meeting Rooms and Hospitality Suites