Guy Slattery joined A&E Network in December in 2006 as Senior Vice President of Marketing. Slattery oversees the network’s consumer marketing team, where he is responsible for the creation and implementation of the network’s brand and marketing strategy. He oversees all marketing initiatives, including brand strategy, on-air promotion, off-net media buying, creative advertising, social media, strategic partnerships and consumer public relations efforts. Additionally, Slattery oversees all marketing and brand strategy for BIO Channel and the Crime & Investigation Network.
In the spring of 2008, Slattery spearheaded the development and implementation of a comprehensive multi-platform positioning of the A&E brand, which included a new logo, new look and feel and the tagline ‘Real Life. Drama.’ This brand update resulted in record ratings for the network every year since and industry recognition for the strength of the A&E brand. In 2012, A&E was named Brand of the Year - the highest ranked network for variety TV programming according to the 2012 Harris Poll EquiTrend® Study.
An award- winning marketer, Slattery’s work has been honored with numerous BDA/Promax and CTAM awards and two Cannes Lions. In 2009, CableFAX honored Slattery as the cable industry’s “Marketer of the Year.”
Slattery previously was Senior Vice President Creative and Marketing at National Geographic Channels International (NGCI) where he was responsible for global on-air and off-air creative, communications and strategic brand marketing for all of NGCI’s channels operating across 163 international territories.
Prior to joining National Geographic International, Slattery was at National Geographic Europe where he had an integral role in expanding the network's marketing initiatives that helped launch the channel in markets all across Europe. Slattery’s extensive marketing experience has been honed from marketing/promotions positions held at British Sky Broadcasting (London), MGM Television Networks (Hong Kong), and Star Television Networks (Hong Kong).
Slattery holds a B.A. in economics from the University of Manchester in the United Kingdom. He is located in New York City.
Speaking at: Making Sense of Marketing