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Chief Creative Strategist
Nick trained in strategic brand planning in the London and New York ad agency world of the 1980s (picture that!). He co-founded a brand agency in the early 1990s developing the concept of “Brand DNA”. Working with major consumer, tech and entertainment brands, nick pioneered innovative approaches to creative consumer insights including coolhunting, enthnography and social. After a brief stint as Chief Marketing Officer of a fashion company, Nick became the SVP of Strategic Insights and Research at MTV where he oversaw Millennial insights driving into all areas of MTV’s business, from programming to marketing to digital/social. In his current role Nick brings that Millennial expertise to developing a new transmedia content brand, programming “instafamous” talent towards a young female audience.
Nick’s work and ideas have been featured in Fast Company, New York Times, Harvard Business Review and a host of other publications. He was voted one of Fast Company’s prestigious Fast Pack, and has lectured on consumer insights and brand strategy at Columbia Business School, Wharton and NYU.
Speaking on: The Millennial Mind