Marriott Marquis | Washington, DC | Monday, January 23 – Thursday, January 26, 2017


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MASTER CLASS: Storytelling Decoded

Monday, January 23, 2017
9:00 AM - 10:45 AM

Everybody talks about “Storytelling” but very few people really understand the mechanics.  They drive the car, but they can’t fix the engine.  In this master class, accomplished veteran producer/director/writer Michael Hoff and a panel of selected industry executives break down the key components to successful, ratings-driven factual television.  From setting the stakes, to heightening the conflict, to creating an irresistible pay-off, our experts will reveal their secrets and the tricks behind the magic.  


Michael Hoff
President & Executive Producer
Hoff Productions

Bridget Hunnicutt
Founder and Executive Producer
Hunni Media

Sara Kozak
Group SVP Head of Production Investigation Discovery
Discovery Communications

Kurt Tondorf
SVP, Development
Animal Planet & Science Channel

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