Vanessa Case has a long and documented history of success in creating, buying, scheduling and launching not only consumer-relevant, but consumer-engaging content, with a focus on factual and lifestyle categories. Having worked on well-established international brands such as the National Geographic Channel, HGTV and History Channel, she has brought her significant foresight of understanding “what the consumer wants” to the Blue Ant Media team.
As EVP Content for Blue Ant Media, Vanessa oversees the strategy and creation of original content that embraces a multi-platform distribution approach. A priority of this role is ensuring that Blue Ant Media establishes strategic partnerships to increase its content output appealing to a global audience. With a focus on factual entertainment, her Blue Ant Content team creates over 450 hours of original material yearly, through a combination of in-house, commissioned and international co-productions. She is also responsible for the acquisition of content across Blue Ant Media’s 10 consumer media brands and various properties.
Utilizing her strategic programming background, Vanessa has a long history of successfully launching and rebranding channels in partnership with international brands and media partners. Most recently she has launched and rebranded four channels for Blue Ant Media – Cottage Life, Smithsonian Channel, Love Nature and Blue Ant Media’s newest channel, Makeful.