Award-winning television executive Brigitte McCray serves as Senior Vice President of Original Programming and Production for TV One and CLEO TV, a position she has held since April 2019. In this role, McCray is responsible for providing strategic direction for all original programming and overseeing all development and current production for both networks.
McCray has an extensive background in planning programming, content development, program acquisition and curation, spearheading multi-platform scheduling, and building effective creative teams for top-rated television networks. Prior to joining TV One, she served as Senior Vice President of Programming, Planning and Strategy for the Travel Channel, where she was responsible for short and long-range strategic planning of the network’s programming. She was also charged with developing, implementing and managing network acquisitions, stunts and specials. In addition, she led brand research and participated in the development of current programming.
Prior to joining the Travel Channel, McCray worked in several roles at Oxygen Media, including Senior Vice President of Programming, and Vice President of Marketing, On-Air Promotions and Creative Services. As part of the network’s launch team, McCray was instrumental in establishing the channel’s look, feel and personality, maximizing its success. She also led strategic program planning to drive ratings, increase profitability and enhance visibility. McCray’s successful track record as a media executive includes pivotal roles at BET Networks and WABC-TV/Disney, where she improved operational effectiveness and spearheaded creative initiatives.
McCray received her B.A. from the University of Maryland. She is a Class 2016 alumnus of Women in Cable and Telecommunications' (WICT) prestigious Betsy Magness Leadership Institute, and has previously served on NAMIC’s National Board of Directors. McCray is actively involved in mentoring through several local civic, community and charitable organizations, including Urban Resource Institute, where she is currently a Board Member, You Gotta Believe, Inc., Girls Inc., and United Way, among others.
A native of Maryland, Brigitte resides in New Jersey with her husband Butch Robinson, an independent filmmaker and their daughter Jordan.