Session
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Thursday, February 4
1:30pm - 2:30pm
New Talent: Where to Find It, How to Attract It
Thursday, February 4
1:30pm - 2:30pm
New Talent: Where to Find It, How to Attract It
From TikTok to podcasts, from Snapchat to Instagram, the talent pool in front of the camera and behind the scenes is expanding exponentially. Audiences that number in the millions can translate, for this new talent, into deals with similarly big numbers. But can the “traditional” medium of television also provide a home for these young creatives? And in a world of proliferating platforms and increasing cord-cutting, will it have to, for its own sake? Here, you’ll meet some of the new blood that’s recharging the content business, and those who are working with them to find out how and why it’s important to bring them to the party.