Yasmin Rawji is Vice President, Alternative Entertainment, of FOX Entertainment. Based in Los Angeles, she is responsible for the development and production of unscripted series that air on the FOX Network.
Among the programs she oversees are the hit Emmy Award nominated singing-competition series The Masked Singer, which ranks as television’s #1 entertainment program among Adults 18-49 and averages more than 11 million viewers. Recently renewed for its fifth season, The Masked Singer’s 2020 Thanksgiving special delivered a 4.2/24 Live + 7 Day rating and 13.8 million viewers, marking the 2020-21 television season’s #1 entertainment telecast to-date and driving FOX to win its first Thanksgiving night in 10 years. In February 2020, The Masked Singer's Season Three post-Super Bowl LIV premiere drew a massive audience of nearly 24 million viewers. Last Summer, Rawji also oversaw The Masked Singer after show, After the Mask, which was entirely produced remotely due to the pandemic.
Upcoming FOX programming that falls under Rawji’s purview include Fox's New Year's Eve Toast & Roast 2021 (working title), hosted by Ken Jeong and Joel McHale; and the all-new trivia game show, Cherries Wild, a collaboration with Pepsi that will premiere on Sunday, February 14.
Rawji also is responsible for FOX’s hit Gordon Ramsay series Masterchef, Masterchef Junior and Gordon Ramsay's 24 Hours to Hell and Back, as well as Beat Shazam, hosted by Jamie Foxx. In addition, she oversaw FOX’s telecast of the 71st Primetime Emmy Awards in 2019 and The Four: Battle for Stardom. Rawji joined FOX in 2017 as a Director of Alternative Programming and was promoted to Vice President the following year.
Prior to joining FOX, she worked in production, serving as a senior producer on Dancing with the Stars, for which she was nominated for an Emmy Award, and America’s Got Talent; and as a producer on Nickelodeon Kids’ Choice Awards, The Millionaire Matchmaker – Celebrity Edition” and The X Factor.