Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2021

Speaker Rochelle Holguin Cappello

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Rochelle Holguin Cappello

VP, Creative Music Strategy


At ViacomCBS, Rochelle Holguin Cappello works closely with composers, producers, songwriters, record  labels, and publishers to create the sound that defines TV programming, marketing, and digital products.  As Vice President of Creative Music Strategy & Licensing, she oversees music supervision across MTV,  VH1, BET, Logo, CMT and PopTV. She manages the creative and operations of the ViacomCBS Music  Library. In her role, Rochelle has worked on award-winning programming, including Schitt’s Creek,  RuPaul’s Drag Race, Teen Wolf, and The Real World

Overseeing music supervisors who work on individual shows places Rochelle in a position to coordinate  marketing and digital efforts alongside linear TV music placement. It requires managing a soundtrack  and all the ancillary music that goes into a comprehensive music campaign. 

Rochelle also spearheads the A+R and marketing initiatives for the global ViacomCBS Production Music  Library. As part of that responsibility, she has strived to increase representation for women and POC in  the company’s library, focusing on finding, nurturing, and spotlighting the work of Black and Brown women producers and songwriters. Her commitment to diversity also extends to creating a more  diverse network of music supervisors working on shows across brands. 

Rochelle was named an emerging Powerful + Influential Latino in Entertainment by the Imagen  Foundation in 2015. She is on the advisory board for Women In Music and the NVAK Foundation, as well  as a member of both the Recording Academy and Television Academy. Rochelle is a proud alumnus of  UCLA. 

In her free time, she serves as a mentor for Brown Girls Dream, an informal support system for high  potential women of color.

Speaking on: Partner Presentation: The Power of Music to Tell Stories

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