Chip and Joanna Gaines are the Chief Creative Officers of Magnolia Network and founders of Magnolia, a Waco, Texas-based company they started together in 2003. For Chip and Jo, what started more than a decade ago as a tiny home decor shop has since grown into an expansive home and lifestyle brand that includes Magnolia Market at the Silos, Magnolia Table, Silos Baking Co., Magnolia Press and five New York Times best sellers, in addition to national brand partnerships with Target and Anthropologie, among other ventures. The couple’s quarterly lifestyle magazine, Magnolia Journal, launched in fall 2016 and quickly became the most profitable first-year brand in Meredith’s 116-year publishing history. In 2019, Chip and Joanna were recognized as part of TIME magazine’s annual 100 Most Influential People list. That same year, Magnolia was named one of Ad Age’s Hottest Brands in America.
This past July, Magnolia Network’s robust library of original programming—boasting more than 150 hours of premium unscripted content from an ever-growing roster of creators spanning home, food, gardening, design, entrepreneurialism and the arts—including the complete first seasons of Fixer Upper: Welcome Home and Magnolia Table with Joanna Gaines, dropped exclusively on discovery+. On January 5, 2022, Magnolia Network will officially rebrand the linear DIY Network, merging existing DIY favorites with a full slate of Magnolia Network originals.