EVP, Development & Programming
Dirk Hoogstra is Senior Vice President of Development and Programming for HISTORY, a position he assumed in March 2011. Hoogstra is also responsible for the development and programming strategy for the recently launched H2 network. He previously served as Vice President, Development and Programming for HISTORY, since 2007. He reports directly to Nancy Dubuc, President Entertainment and Media, A+E Networks.
In these roles, Hoogstra oversees the networks’ programming teams, and manages the development, creation and execution of all programming for HISTORY and H2. He is also charged with imaginatively integrating new programming with on-line initiatives, and developing innovative ways to expand the brand across multiple platforms. Under his leadership, History is the #1 Factual brand in all key demographics, and top five among all cable networks in A25-54 and A18-49.
Hoogstra was an executive producer on the network’s first scripted mini-series Hatfields & McCoys, which premiered in May 2012 and shattered ad-supported cable records. For the three nights, it averaged an incredible 13.8 total viewers; 6 million Adults 25-54 and 4.9 million Adults 18-49. All three nights rank as the top 3 entertainment television telecasts of all time in ad-supported cable history among total viewers. Hatfields & McCoys went on to earn five Emmy® Awards.
In 2012 to-date H2 is significantly up in all its key demographics Adults 25-54 and Men 25-54 as well as Adults 18-49 and Men 18-49, and is on track to have its best annual prime delivery ever.
During his tenure at History, he has developed and Executive Produced series and specials including American Pickers, Top Gear, Life After People, Only in America with Larry The Cable Guy and Top Shot and the upcoming scripted series Vikings.
Previously, he was Vice President, Development for TLC. In this position, Hoogstra was charged with the development of original programming for daytime and primetime series and specials for TLC and Discovery Home. While at TLC, Hoogstra developed series such as LA Ink, Hard Shine, Big Medicine, Real Estate Pros, Take Home Chef, and Tattoo Wars.
Hoogstra began his career with Discovery Communications Inc. in 1995. Over a seven-year period he worked in Production and Development at TLC, Discovery Primetime and Discovery Networks International. He was integral to the success of numerous high-profile productions including Emmy-Award winning Raising the Mammoth, which was the second-highest rated cable documentary of all time, with more than 26 million viewers worldwide.
In 2002, Hoogstra left Discovery to head up Development for Brainbox Productions, an independent production company. While there he developed and Executive Produced specials and series for Discovery Networks, HGTV, History, Style and Court TV. In 2004 he returned to Discovery Channel as Development Producer, overseeing development and editorial on various primetime series and specials including Man vs. Wild and Driver X.
Speaking at: Factual Drama: Fusing Fact and Fiction