Meghann Sills Elrhoul most recently served as the Manager of Analytics for Nielsen, the world’s leading marketing and media information company. In her role, she was responsible for developing analytics-based consulting and solutions for the social media community in addition to social media product development. Meghann played a pivotal role in expanding Nielsen’s thought leadership efforts across the media landscape, focusing on the increasingly demanding and growing social media sector.
Prior to joining Nielsen, Meghann gained analytical experience in the finance industry working for Jefferies & Co, Inc, a global investment banking firm. She completed her Master’s Degree in Business Management Systems from New York University where she did extensive thesis research on the statistical relationships between social media and television. This work earned her the best thesis award at NYU. Meghann received a Bachelor of Science Degree in Chemical Engineering from University of South Florida.
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