Inside The Toy Box
Tuesday, January 24, 2017
11:00 AM - 12:00 PM
Bringing together one of the most recognized and best loved brands in the world with a major American broadcaster on a competition series takes skill, patience and a little bit of magic. Here, you'll get the inside story on how Hudsun Media and Electus teamed with Mattel for ABC's upcoming toymaking competition series, The Toy Box, and glean some valuable insight into the fine art of mixing collaboration with creativity, and bringing brands to the table for unscripted television.
Managing Editor, realscreen
VP, Alternative Series & Specials