Marriott Marquis | Washington, DC | Monday, January 23 – Thursday, January 26, 2017

Session

Inside The Toy Box

Tuesday, January 24, 2017
11:00 AM - 12:00 PM
SALON ABC


Bringing together one of the most recognized and best loved brands in the world with a major American broadcaster on a competition series takes skill, patience and a little bit of magic. Here, you'll get the inside story on how Hudsun Media and Electus teamed with Mattel for ABC's upcoming toymaking competition series, The Toy Box, and glean some valuable insight into the fine art of mixing collaboration with creativity, and bringing brands to the table for unscripted television.

Moderating:


Darah Hansen
Managing Editor, realscreen
Realscreen


Featuring:


Tiffany Faigus
VP, Alternative Series & Specials
ABC Entertainment

Julia Pistor
Executive Producer
Mattel Entertainment

Michael Rourke
CEO
Hud:sun Media

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