Betsy Ayala recently joined the Scripps Networks Interactive home category team as Vice President of Programming. In her new role, Ayala manages the development and production of series and specials for HGTV, DIY Network and Great American Country. She will be based in Knoxville, Tenn., reporting to John Feld, Senior Vice President of Original Programming and Production.
Ayala has more than 15 years of television and digital programming experience, managing teams in everything from live daily shows and events to docu-soaps. Most recently, Ayala was Vice President of Programming and Production at PTA Networks, a digital streaming television travel network serving content for platforms such as Roku, Comcast Xfinity and Amazon Fire. Ayala also served as Executive Producer and Head of New Development for Moxie Pictures, home of multi-season successes like Animal Planet’s Ice Cold Gold and FYI’s Arranged, which she created. Her previous television experience also includes developing and producing programming for luxury lifestyle network Plum TV, as well as the NFL Network, CBS Sports Network, NBC Sports and ESPN.
Ayala holds a master’s degree from Northwestern University in broadcast journalism and received her undergraduate degree from Vanderbilt University.