Buddy Valastro has turned television success into a multi-million dollar baking empire.
For Valastro, mixing eggs, sugar, butter and flour means a lot more than “making a cake.” As a fourth generation baker, it’s a constant source of pleasure, pride and creativity. Creating amazing cakes connects Buddy with the memory of his father Buddy Sr. and his extended Italian family history. His talent and passion for the family business, Carlo’s Bakery, has earned him the honorary title Cake Boss and a string of successful TV series.
As a kid, it was hard for Buddy to envision a successful career as a television personality and one of America’s best bakers and cake decorators. He did not consider himself to be naturally artistic and he often struggled in art class during his school years. However, after starting his career at Carlo’s Bakery by washing pots and pans, Buddy soon realized he had inherited the family gene for baking.
It was at the bakery that Buddy found his calling and knew his destiny was to help his father make the family business a household name. He didn’t realize how soon he would be called to action. When he was 17, his father passed away, forever changing Buddy’s life. Drawing on the strength of his memory and bolstered by wearing his father’s St Anthony medallion (which he still wears everyday), it was time for Buddy to step up to the role he had been primed for and become the new Cake Boss. Carlo’s Bakery had always been well known for its incredible wedding cakes and over the years, Buddy’s creations were frequently featured in bridal magazines.
As a result of this exposure, Buddy was invited to participate on Food Network Challenge, a show executive produced by Art Edwards. A naturally outgoing “people person,” Buddy felt comfortable on TV and found that he had a gift for one-liners and clever sound bytes. This natural ability was recognized by development executives at TLC. And soon Cake Boss was born.
Buddy has turned the success of the Cake Boss series into three spin-offs that air in over 190 countries, 10 bakeries (and counting), a restaurant and a 70,000 square foot manufacturing facility that employees over 800 people. He has had four best-selling books, is a mainstay on Rachael Ray and Good Morning America and has over ten million followers across all social media platforms.