Session
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Thursday, February 4
1:30pm - 2:30pm
Formats to the Rescue
Thursday, February 4
1:30pm - 2:30pm
Formats to the Rescue
While COVID-19 has played havoc with the content pipeline, there has been a bright side for those who produce and sell programming -- audience numbers are up and there is hunger for more. That hunger provides both challenges in meeting demand, and incredible opportunities to develop, produce and sell content with global potential. Here, you’ll see how the formats business is poised to capitalize on the current situation, as finished tape and local adaptations of popular formats, and new projects being pitched and greenlit, are satisfying both buyers and viewers alike.
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