Session
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Tuesday, January 24
4:00pm - 4:45pm
Salon 5
SUCCESS 2.0: WHAT IS A HIT IN A MULTI-PLATFORM WORLD?
SUCCESS 2.0: WHAT IS A HIT IN A MULTI-PLATFORM WORLD?
Tuesday, January 24
4:00pm - 4:45pm
Salon 5
SUCCESS 2.0: WHAT IS A HIT IN A MULTI-PLATFORM WORLD?
It was so much simpler way back when (like, say, two years ago), when the old maxim “You live and die by the ratings” still held a kernel of truth, and those series that racked up good numbers were often rewarded with renewals. Now, the lines between linear and streaming are blurring, and a series can live – and die – on multiple platforms at practically a moment’s notice. What does success look like in this new paradigm, and what role can new platforms and methods of distribution play in creating a brand? Hear from execs who have navigated the many emerging paths towards success in today’s entertainment ecosystem, and learn how you can do the same.