Session

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Wednesday, January 25
4:00pm - 4:45pm
Salon 5

UNLOCKING AUDIENCE: DELIVERING CONTENT FOR, AND WITH, EVERYONE

Wednesday, January 25
4:00pm - 4:45pm
Salon 5

UNLOCKING AUDIENCE: DELIVERING CONTENT FOR, AND WITH, EVERYONE

TV needs diversity at its very core, not as a box-ticking exercise, but as part of a strategy to reflect audiences, enhance creativity and increase world-class programming. Working with broadcasters, researchers, production and other stakeholders, the Creative Diversity Network (CDN) has worked for three and a half years on delivery of an evidence-led, action-driven analysis of work across UK broadcasters.

CDN chief executive Deborah Williams will share insight from this work, including case studies, data evidence and evaluation of the process, and provide perspective on what the industry should do next.

Also in this session, FWD-Doc, one of the Oscar-nominated companies behind the feature doc Crip Camp and the creators of the new industry access scorecard. Interim director Amanda Upson will talk about how the scorecard came about, who’s using it and how the information gathered will be used to make festivals and entertainment industry events more accessible.

Scotland has been undergoing its own accessible revolution over the last 5 years. Alison Smith (Accessibility Coordinator and Consultant) will join Deborah and Amanda to fill us in on what of the tools already out there have been adapted and are working across production, investment, marketing and festivals.