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Session
Wednesday, January 25
11:30am - 12:15pm
Salon 5
THE BUYERS’ VIEW: NAVIGATING THE ROAD AHEAD
Wednesday, January 25
11:30am - 12:15pm
Salon 5
THE BUYERS’ VIEW: NAVIGATING THE ROAD AHEAD
We’ve all seen the headlines: for myriad reasons, the entertainment industry is enduring a bumpy ride, and the sailing might not be smooth for a while yet. But there are some possible silver linings, particularly for the unscripted business, which saw formidable gains during the last significant economic downturn approximately 15 years ago. Here, several top buyers will discuss content trends and strategies that they expect to see rise to the top, and shed light on the unscripted and non-fiction programming genres they expect audiences to gravitate towards in the months ahead.
Featuring:
Moderating:
