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Session
Monday, January 29
3:30pm - 4:15pm
Grand Ballroom A/B
Risk and Reward: Pitching and Programming Big, Bold Ideas
Monday, January 29
3:30pm - 4:15pm
Grand Ballroom A/B
Risk and Reward: Pitching and Programming Big, Bold Ideas
In a time of austerity measures and audience engagement/retention challenges, conventional wisdom dictates that sticking with the tried-and-true that’s a known draw for your viewers is fiscally prudent. But taking the “big swing” can result in bigger home runs, and building buzz doesn’t always mean breaking the bank. This session brings together the producers, programmers and development execs who are managing to turn innovative new concepts into hits, to share how they overcame budgetary constraints to grow their audience in creative ways.
Featuring:
Moderating:
