Session

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Tuesday, January 30
11:45am - 12:30pm
Grand Ballroom A/B

Sizing Up Social Content

Tuesday, January 30
11:45am - 12:30pm
Grand Ballroom A/B

Sizing Up Social Content

Top social media platforms such as TikTok, Instagram and YouTube are shaping how younger audiences consume and interact with content, and while many unscripted properties (and the talent that propels them) are part of that ecosystem, there is still a wealth of opportunity to be explored – be it uncovering IP and partnering with talent that can potentially translate across platforms, or using social content as a development lab to create your own brands. This session brings together platform programmers, social content mavens and social-savvy producers to outline the steps towards greater, and possibly lucrative, social content consciousness.