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Session
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Tuesday, February 4
2:30pm - 3:15pm
Chopin
The new reality of brands and unscripted: a case study in collaboration
The new reality of brands and unscripted: a case study in collaboration
Tuesday, February 4
2:30pm - 3:15pm
Chopin
The new reality of brands and unscripted: a case study in collaboration
Brands, media agencies, platforms and production companies are forging innovative partnerships to develop, fund and create compelling, entertaining programming. In this session, panelists will discuss the evolving role of each player in the ecosystem, examining how all parties can work together to balance creative integrity with commercial objectives. This case study on collaboration details how partnering with brands is reshaping storytelling and audience engagement.
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