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MONDAY, JANUARY 27 - THURSDAY, JANUARY 30
SHERATON NEW ORLEANS
Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2024

Session

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Wednesday, February 5
3:45pm - 4:30pm
Biscayne

Brand partnerships: New and improved!

Brand partnerships: New and improved!

Wednesday, February 5
3:45pm - 4:30pm
Biscayne

Brand partnerships: New and improved!

The creative relationship between brands and content producers has taken many forms over the years, from product placement to sponsorship, and from development to delivery. As belts tighten at broadcasters and other traditional funding sources, the allure of aligning the right project with the right brand has never been more compelling. Here, you’ll hear from execs across the content ecosystem who excel at bringing brands and creators/producers together, and learn how you can — and why you should — explore such possibilities for your work.


Featuring:

Libby Bush

Global Head, Media & Entertainment Partnerships

CAA Creative Artists Agency

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Julie Rieger

EVP, Entertainment

Publicis Media

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Matt Rotondo

Head of Brands

Sugar23

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Bridget Sponsky

Executive Director of Brand Marketing

Ally Financial

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Moderating:

Elaine Low

Staff Writer

The Ankler

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