Jeff Simpson was appointed as Managing Director of BYU Broadcasting in July of 2021. Prior to this he served as the President and Publisher of Deseret News in Salt Lake City, Utah. He also served as the President of Deseret Book Company, a publishing company under the Deseret Management Corporation family of media companies. Prior to his publishing positions, Mr. Simpson was the President and CEO of Bonneville International, a group of TV and radio properties based in the western United States. Mr. Simpson’s diverse media background began at Walt Disney Pictures and Buena Vista Television. He then built Excel Entertainment Group, which became a top 10 independent media distributor. His volunteer time includes serving in various Church callings and on the boards of directors of the National Association of Broadcasters, the national News Media Alliance, the United Way, as well as other local community organizations.