Fanny Baudry is managing director of Wheelhouse’s digital-first and influencer arm, Wheelhouse DNA, where she leads IP development and production and oversees the company’s day-to-day operations. Wheelhouse launched DNA in 2020 and CEO Brent Montgomery tapped Baudry, then Wheelhouse vice president of business development, to launch the division that serves as a home for emerging talent. DNA creates and produces content for all platforms from creators across the digital landscape.

At DNA, Baudry has shepherded such series as Cookin’ with Brooklyn with Brooklyn Beckham for Facebook Messenger; Viceland’s Tumbleweeds with Killer Mike; top-performing podcasts like Spotify’s Internet Urban Legends with Loey Lane and Eleanor Barnes (aka Snitchery), Storybooth Daily with Jordyn Rolling, Discovery’s Curiosity Daily, Alex Warren’s Locked In with Alex Warren; as well as Dani and Bella Thorne’s Twisted Sisters and Nicky Champa & Pierre Boo’s Toxic AF for Amazon’s Amp; and launched the award-winning podcast Dark History with Bailey Sarian. DNA also has content deals with Ryan Phillippe, Jack Wright, Nicky Champa and others.

In 2022, Baudry led Wheelhouse DNA’s expansion into talent management with the launch of Additive Creative Partners, which has signed several high-profile creators such as Nick Uhas, Jack Wright, Lauren Kettering, Nick Bartels, Nicky Champa, Simba Jones, Legit Tim, TKOR and more.

Prior to Wheelhouse, Baudry was head of content and development at Scooter Braun’s The Creative Studio. Before that, she served as VP of global acquisitions formats and programs at Banijay, responsible for building the acquisitions division and acquiring non-scripted formats for the company’s subsidiaries (i.e. Bunim/Murray, Air Production, Nordisk Film TV, etc.). She was integral to the 2010 launch of Banijay International, and also focused on finished programming, co-productions and new business, closing output deals with Lionsgate and CBS’s channel Pop, and a formats incubation deal with CBC.

Speaking on: Sizing Up Social Content