Session

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Monday, February 3
1:30pm - 2:15pm
Chopin

How creators will revolutionize entertainment -- and your business

Monday, February 3
1:30pm - 2:15pm
Chopin

How creators will revolutionize entertainment -- and your business

We're seeing more of the top tier of the creatorsphere making the move from social media video platforms to other, deep-pocketed media outlets. But it's not all about MrBeast-sized packages, as creators, influencers and social media mavens of various stripes are also gaining audiences by extending their brands to linear TV and FAST. And with these multi-platform ambitions come opportunities for producers to join forces and benefit from the creator economy. Here, executives from the production and network spheres, along with those ironing out the deals and the creators crossing platforms, share their insights on the evolving intersection of unscripted entertainment and the creator community.