Session

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Wednesday, February 5
2:15pm - 2:45pm
Biscayne

Like & subscribe: How to tap into the YouTube universe

Wednesday, February 5
2:15pm - 2:45pm
Biscayne

Like & subscribe: How to tap into the YouTube universe

YouTube is a top global platform in audience viewing time including on CTV, and the platform continues to evolve how content is consumed and created. In this keynote presentation, YouTube’s Head of TV & Film AVOD Partnerships, Fede Goldenberg, will unlock the “best practices” playbook for Creators and media companies who are using the platform as a powerful ally for direct-to-consumer audience-building, content and channel monetization strategies. Goldenberg will share innovative approaches to realizing cross-platform and multi-format potential, as well as how to build & distribute IP that resonates on the most-watched streaming platform.