The pioneer of the Israeli formats industry internationally, and the Founder and CEO of Armoza Formats, Avi Armoza is one of Israel's leading film and television producers.

Avi has been working in the television and film business for more than 20 years. He began his tenure at JCS in 1993 when he founded JCS Productions. There he had overall management responsibility for the company's productions, content creation and international business development, helping it to become Israel’s largest independent production house, specializing in high genre productions, entertainment programs and documentaries. 

From 2005-2009, Avi served on the Board of Israel's Channel 10, the nation's second-largest commercial channel.

In 2005, he founded Armoza Formats, paving the way for a small country's creativity and creating a new industry in Israel. Since then, he has successfully established it as a leading independent format development and distribution company that aims to innovate in distribution methods and format creation, spearheading the emergence of compelling content in today's dynamic market.

In 2013, Avi expanded the successful distribution business of the company to include a development arm. Since its founding, the Armoza Formats Lab has created international hit formats such as prime-time entertainment show I Can Do That!, which has become a well-known brand aired in over 85 territories, including in the US on NBC where Avi acted as Executive Producer. In 2015, the company celebrated a decade of success, growth and creativity, all while maintaining its independence in a market filled with large mergers and acquisitions. In 2017, Armoza Formats launched new prime time singing competition The Four, which has successfully aired in the US on FOX, where Avi served as Executive Producer. The show is now heading into a 2nd season in the US, as well as productions in several other territories including Peru, Romania, and Russia.

Avi is also an International Emmy Academy Board Member and sits on the Entertainment Master Class Advisory Board.