Session

You are not currently viewing the most recent Realscreen Summit. Go to Realscreen Summit 2025.

Wednesday, January 29
9:30am - 10:30am
Grand Ballroom C/D/E

Linear: Alive and Well

Wednesday, January 29
9:30am - 10:30am
Grand Ballroom C/D/E

Linear: Alive and Well

As SVOD, and increasingly, AVOD platforms proliferate and vie for market share, the current refrain regarding linear networks — and specifically linear cable nets — is that the future won’t be kind. Ratings declines, cord-cutting and commissioning challenges all contribute to that narrative. However, just as the advent of cable networks didn’t decimate the broadcast TV giants but rather forced them to both evolve and capitalize on their strengths, cable networks can also turn disruption into opportunity. Here, several top cable network execs will discuss how they’re “fighting back” through honing their offerings, maximizing their franchises, commissioning “on brand” content and more.