MONDAY, JANUARY 27 - THURSDAY, JANUARY 30
SHERATON NEW ORLEANS
Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2020

Session

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Linear: Alive and Well

Wednesday, January 29, 2020
9:30 AM - 10:30 AM
Grand Ballroom C/D/E

As SVOD, and increasingly, AVOD platforms proliferate and vie for market share, the current refrain regarding linear networks — and specifically linear cable nets — is that the future won’t be kind. Ratings declines, cord-cutting and commissioning challenges all contribute to that narrative. However, just as the advent of cable networks didn’t decimate the broadcast TV giants but rather forced them to both evolve and capitalize on their strengths, cable networks can also turn disruption into opportunity. Here, several top cable network execs will discuss how they’re “fighting back” through honing their offerings, maximizing their franchises, commissioning “on brand” content and more. 


Moderating:


Bruce David Klein
President & Executive Producer
Atlas Media Corp


Featuring:


Rob Bagshaw
EVP, Unscripted Content
Nickelodeon

Dolores Gavin
Senior Executive, Production & Development
A&E Network

Lauren Gellert
EVP, Development & Original Programming
WE TV

Howard Swartz
SVP, Production & Development
Discovery Channel

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