Session

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Thursday, January 30
9:45am - 10:45am
Grand Ballroom A/B

Brand on Board: Partnering with Brands for Non-fiction

Thursday, January 30
9:45am - 10:45am
Grand Ballroom A/B

Brand on Board: Partnering with Brands for Non-fiction

Branded content, or ad-funded content, has been part of the production mix for decades now. And while brands, and their marketing teams, have partnered with producers and networks in myriad ways for projects, multinational visibility for such programming is now easier to attain through streaming platforms and cable groups with global reach. What are the opportunities for producers and brands in this new content paradigm, and how can each party find the right partner for their projects? Here, you’ll learn from producers and marketers about how they work together to bring their content to life, and what each partner needs to bring to the table to make the relationship productive.