MONDAY, JANUARY 27 - THURSDAY, JANUARY 30
SHERATON NEW ORLEANS
Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2020

Session

You are not currently viewing the most recent Realscreen Summit. Go to Realscreen Summit 2021.


Brand on Board: Partnering with Brands for Non-fiction

Thursday, January 30, 2020
9:45 AM - 10:45 AM
Grand Ballroom A/B

Branded content, or ad-funded content, has been part of the production mix for decades now. And while brands, and their marketing teams, have partnered with producers and networks in myriad ways for projects, multinational visibility for such programming is now easier to attain through streaming platforms and cable groups with global reach. What are the opportunities for producers and brands in this new content paradigm, and how can each party find the right partner for their projects? Here, you’ll learn from producers and marketers about how they work together to bring their content to life, and what each partner needs to bring to the table to make the relationship productive.


Moderating:


Tony Tackaberry
Chief Executive Officer
Lion Television USA


Featuring:


Sarita Alami
Director of Programming
MailChimp

Glen Freyer
SVP, TV & Digital Content
Alkemy X

Jen Kavanagh
SVP, Marketing & Media
Philadelphia Eagles

Rob Shaftel
Founder & Executive Producer
Hit + Run Creative

Event Menu

Brand Menu