Karin Heijink is Vice President Pay-TV Channels and Products at leading international broadcaster Viasat World. Her key focus is channel management across the company’s full portfolio of factual, drama and entertainment brands. Karin leads teams which define and roll out the content acquisition and aggregation strategy, harnessing the expertise within the business and building relationships with distribution and production partners to curate the company’s successful flagship content brands. She also oversees the planning and execution of creative marketing. In 2017, Karin played a leading role in launching Epic Drama, now one of the fastest growing channels in Europe, and a destination for the very best, premium drama content from around the world. Previously, she worked at MTG AB between 2011 and 2015 as Vice President Pay-TV Channels East. She has a long-standing career in the media industry, having held senior roles at MTV Networks International as Senior Director, Music Content for Emerging Markets; Business Development Director for the EDL Foundation; Channel Director, Emerging Markets for Discovery Networks Europe; Marketing Manager for Endemol in the Netherlands; and Marketing and PR Manager for MBPA. She holds an MBA from the Rotterdam School of Management.