Fenton founded Zig Zag in 1999 and has established the company as an innovative transatlantic television production company, respected for its eclectic approach to over 700 hours of programme making. The company is one of the largest remaining truly independent UK production companies.

Prior to Zig Zag Fenton began his career at the BBC and spent a brief time working with a number of UK production companies. Fenton is renowned in the international TV industry not only as a pioneer of audacious ideas, but he has a strong track record of unearthing new TV talent. Recent discoveries include magicians Dynamo and Troy and adventurer Richard Parks, whom he has taken to international audiences.

Fenton is executive producer on all Zig Zag productions. Recent shows he has created include I Wanna Marry Harry for Fox, Scam City and Apocalypse 101 for National Geographic, Troy for Channel 4 and Xtreme Endurance: Race to the Pole for Channel 5. Other recent hit productions include Body Bizarre for Discovery, Split Second for Nickleodeon and Ultimate Brain for CBBC.

Fenton is a regular speaker at a major industry conferences, judge for several industry awards and a commentator in the international trade media.