Gregor is the Chief Executive of ABM Communications, a company he co-founded in 2017. Together with business partners Nick Bullen and Edward Mason, ABM launched True Royalty TV, the world’s only subscription video on demand TV service (SVOD) dedicated to Royal factual content in 2018.

Dubbed by Variety as “the Netflix of Royal TV”, TrueRoyalty TV offers subscribers the best documentaries and factual dramas about royalty from around the world and through the ages. The service allows users to watch content whenever and wherever they want on a range of devices.

True Royalty TV has grown rapidly since its launch, adding multiple original commissions to its original library of acquired content, and with further expansion planned into live coverage of events. It is available to consumers in the US, UK, Canada, Ireland, Australia and New Zealand with other country launches due shortly.

In February 2018 it was the first UK-based online subscription video on demand service to be made available through a pay-TV provider in the US, with a launch on Comcast’s Xfinity X1. Following an oversubscribed initial funding round in June 2018, True Royalty is currently raising series A growth round to build scale, increase its investment in original content and expand its distribution footprint.

Prior to establishing ABM, Gregor advised some of the world's most famous and innovative brands in their transformations and marketing for the digital age.