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MONDAY, JANUARY 27 - THURSDAY, JANUARY 30
SHERATON NEW ORLEANS
Marriott Marquis | Washington, DC | Sunday, January 28 – Wednesday, January 31, 2022

Session

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Monday, June 6
4:15pm - 5:00pm
Richard Henry Dana Ballroom

Scoring a Hit with Sports Content

Monday, June 6
4:15pm - 5:00pm
Richard Henry Dana Ballroom

Scoring a Hit with Sports Content

From ESPN’s ground-breaking ‘30 to 30’ strand and the Michael Jordan docuseries, The Last Dance, to Ken Burn’s event series for PBS on boxing icon Muhammad Ali, sports-centered non-fiction content is hotter than ever. But it’s not just sports celeb stories that capture viewers, as docuseries capturing the ups and downs of icons-in-training have also scored with audiences. Here, you’ll learn some tips on how to craft winning content from the playbooks of major players in the Sports Non-Fiction space.


Featuring:


Melanie Capacia Johnson

President

NEO Studios

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Brian Lockhart

SVP, ESPN+ Original Content and ESPN Films

ESPN Films

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Anthony Smith

VP, Non-Scripted Development

SMAC Entertainment

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Mike Tollin

Co-Chairman

Mandalay Sports Media

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Moderating:


Joseph Livecchi

CEO

Noble Savages

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