Sebastian is the Head of Partnerships and Commercial Strategy at new media entity, Red Bull Studios.  With its HQ based Salzburg, Austria, and offices in LA and London, Red Bull Studios is a commissioning, financing and distribution hub for premium filmmakers, broadcasters, and streamers. Sebastian is based in Red Bull Studios LA office.  

Sebastian joined Red Bull in 2020 as part of its newly launched TV and Film studio Red Bull Studios. In this role he has overall responsibility for commercial strategy and revenue planning of the business. Externally he leads all commercial and content partnerships with platform, distribution and production partners across TV and Film. 

Sebastian is a multi-lingual entertainment executive with a global perspective and 15+ years’ work experience both in Europe and the United States, with a wide range of experience in development, production, acquisitions, financing, and international sales across scripted and unscripted programming in both TV and digital media. 

Prior to Red Bull Studios, Sebastian had climbed through the ranks at Israel’s Keshet Media Group, joining in 2015 as Head of Business Development & Acquisitions, moving into the role of SVP of Digital & Acquisitions, and launching and running Keshet Digital Studios, before rising to Managing Director of Global Content for Keshet International, the international studio and distribution arm of Keshet Media Group. Through his tenure, he built on the company’s global content investment and acquisitions business, and oversaw the creative development, production, funding, and acquisition of premium high-end dramas aimed at the global market via partnerships with third-party producers, international channels, OTT and emerging platforms. His credits during this time included six-part drama THE TRIAL OF CHRISTINE KEELER (BBC One) and political drama TOTAL CONTROL (ABC), acquisitions included THE PAPER, FALLET, COLD, THE WORLD’S MOST EVIL KILLERS and SINGLETOWN, and Webby and Rose d’Or-nominated original scripted series, DEAD GIRLS DETECTIVE AGENCY.

 Previously, Sebastian was SVP of International Distribution at Banijay Group. Sebastian started his career in the Advertising industry, as a graduate trainee at Global Advertising and Communications giant Publicis Group. 

 In 2019 Sebastian was selected for New York City Television Week's “40 under 40” honoree list.