Adam Steinman served as Vice President, Non-Scripted International Development & Sales from October 2010 until October 2016 and in November 2016 was promoted to Vice President, Creative, Format, Development & Sales at Warner Bros. International Television Production (WBITVP), where scripted formats have been added to his remit.

In this position, Steinman is charged with overseeing the adaptation, development, and sale of programming based on formats and concepts developed from within the International Television Production Group and international 3rd party producers. He is also responsible for helping WBITVP identify producers and broadcasters to partner with, as well as acquiring formats to be exploited internationally.

 During his WB tenure, Steinman has played an integral role in the development, acquisition, and international roll out of “Impractical Jokers,” “The Bachelor,”  “Bachelorette, “Bachelor in Paradise” “Hello Goodbye,” “America’s Best Dance Crew,” “Who Do You Think You Are?,” “First Dates,” “Back In Time For Dinner,” “The Gift,” "Ellen's Game Of Games,"  “Little Big Shots”, and “True Story” for NBC.

In 2019, Steinman identified and acquired the record-breaking Korean hit series, Sky Castle, for WBTV and Berlanti Productions which was most recently being adapted at NBC. In 2020, he identified the hit Israeli drama, DUMB, which was acquired by WBITVP for multiple European territories.

Steinman was instrumental in facilitating the CJENM/Warner Horizon first-look unscripted deal, announced in October 2020. That same year he was also thrilled to play a role in in identifying the Nippon formats, MUTE IT! This physical gameshow is now part of a multi-territory partnership with WBITVP

 In 2021, Steinman identified the Thai musical game format, The Wall Duet, which was then adapted by WBITVP Netherlands for RTL. The local version, Secret Duets, premiered to one million viewers and an impressive 22% share in primetime.

On the scripted side, he has been responsible for identifying two new hit Korean dramas now optioned at WBTV. In 2020, he acquired the rights to a French-Canadian comedy now being developed by WB in Belgium, and the short-form digital series from Canada, How To Buy A Baby, which became a long-form ratings hit in 2021 from WB Sweden for Discovery +. It has been renewed for a second season.

For WB, he oversees the successful WB/CBC Canada Format Incubator which produced the series, Under New Management with two seasons in 2018. In 2020, the second WB/CBC format incubator resulted in the competition reality format, YOU GOT THIS!. Quickly commissioned to series by TVNZ in New Zealand receiving top ratings. In 2021 it aired as a primetime series in Germany for Sat One.

 He was instrumental in managing the multi-year TV Asahi co-development deal, and also helped develop and adapt the RTE Format Farm winner, “The Hit”, which sold to seven territories including Netherlands, China, Russia, and Scandi.