As Vice President, Creative Strategy, Blockchain Creative Labs, Jamal Dauda oversees creative development and strategy for FOX Entertainment’s Web3 studio, which provides content creators, IP owners and brands end-to-end Web3 solutions to build, launch, manage and sell Non-Fungible Token (NFT) and fungible token content experiences directly to their fanbase and audiences.
From September 2019 to January 2022, Dauda served as Vice President of Web 3.0 Innovation/Marketing and Content Strategy at Playboy, where he helped create a multimedia content strategy to convert one of the world's most recognized media businesses into a holistic content and CPG organization, driven by cultural storytelling and content marketing.
Prior to Playboy, Dauda was Global Head of Music and Film at WeTransfer, serving as a primary strategist for all global music and film initiatives across the platform and accompanying editorial site.
Before WeTransfer, he was the first-ever Artist Marketing Manager at Red Bull, where he helped to further diversify its vast music profile throughout North America. Recognized in 2018 as one of Adweek’s Creative 100, Dauda has spearheaded branded film projects with Bjork, Courtney Barnett & Kurt Vile, Zola Jesus, Fleet Foxes, and many others.