Naimah Holmes has served as Vice President of Factual Content for Discovery Network during the transformational launch of discovery+ and through the merger with Warner Bros. She has excelled as a lead content developer with more than five freshman series in less than one year, including PIG ROYALTY, LOVE OF THE GRID and MILLION DOLLAR WHEELS W/JAMIE FOX. All have emerged as breakout hits, instrumental in driving strong subscriber growth at Discovery+.
Prior to Discovery, Holmes was a sought-after development consultant,supervising producer and executive producer. She packaged, developed, sold and produced projects for NETFLIX, AMAZON, HBO, DISCOVERY, MTV, HGTV, TLC, among others. Holmes co-developed and produced the critically acclaimed and Emmy-nominated DEAF U, in partnership with Hot Snakes Media for Netflix. Her genre-pushing and groundbreaking initiatives have led to nominations and recognition throughout the unscripted industry.
Holmes also held senior development and executive positions at Esquire (NBCUniversal) and National Geographic. As Senior Director of Development for the then newly formed Esquire Network of NBC studios, Holmes spearheaded creative programming that proved vital in setting the network apart with shows such as FRIDAY NIGHT TYKES, FRIDAY NIGHT TYKES STEEL COUNTRY (Emmy Nominated), and AMERICAN NINJA WARRIOR/ TEAM NINJA. As Director of Development for National Geographic, Naimah was part of a small start-up team that rebooted the network’s programming and created content that remains among the channel’s highest-rated shows to date. These include BRAIN GAMES (Emmy Nominated), LIFE BELOW ZERO (Emmy Winner), and COSMOS (Emmy Winner). Holmes began her career as a Development Manager at Reveille Ent. Endemol Shine where she helped to develop and produce ONE BORN EVERY MINUTE (Lifetime), MASTER CHEF (FOX), THE BURIED LIFE (MTV) and played an integral role in relaunching THE BIGGEST LOSER (NBC).