Avi has been working in the television and film business for more than 20 years. He began his tenure when he founded JCS Productions, which has grown to be Israel's largest independent production house. Prior to Armoza, Avi was the VP of Content and Business Development at Israel’s leading Media Company, the Jerusalem Capital Studios.
In 2005, he founded Armoza Formats, and under his leadership it has become a key player in the international formats market, successfully establishing it as a leading independent format development and distribution company that aims to innovate in distribution methods and format creation. In addition to driving the company forward, Avi has served as Executive Producer on several of Armoza’s hit shows, including prime-time entertainment show I Can Do That!, which has become a well-known brand aired in over 85 territories, including in the US on NBC and the recently-launched prime time singing competition The Four, which has now had two hit seasons on FOX.
In 2019, Avi propelled Armoza Formats to the next stage in its evolution, with the company becoming part of ITV Studios under his continued leadership.